Caspar Berntzen appointed as new CEO of Olini Oy

Press Release
1 June 2025 (For immediate release)

Caspar Berntzen has been appointed CEO of Olini Oy, effective June 1, 2025. He succeeds the company’s founder and long-time CEO, Anna-Liisa Lundell, who is retiring from her day-to-day duties.

Caspar “Cassu” Berntzen has previously served as CEO of Best Friend Group, among other roles. For him, the pet industry is already familiar territory—and a pleasent one. “I’m excited to join the fantastic team at Olini Oy. The company has a strong brand, outstanding products, and a loyal customer base. Together with the Olini team, I want to grow and develop the company further, as Nutrolin has enormous potential,” says Berntzen. His Spanish Water Dog, Molly, is an avid Nutrolin® user.

Olini Oy is a Finnish company founded in 2007. It has grown steadily since its inception and is best known for its Nutrolin® brand. In 2024, the company’s revenue was approximately EUR 3.5 million.

Anna-Liisa Lundell founded Olini Oy together with her husband, fatty acid researcher Mikko Griinari. The company’s first product was created for their own dog, Penni. Since then, their fatty acid supplements have helped tens of thousands of dogs, cats, and horses. In its field, Olini Oy is the leading company in the Nordic countries.

“It has been a privilege to lead Olini Oy since the very beginning. I believe that Caspar and the talented Olini team will succeed in bringing the good news about omegas to even more pet-loving homes,” says Anna-Liisa Lundell.

Olini Oy is part of the Swedish Pet Buddy Group.

For more information:

Caspar Berntzen
CEO
caspar.berntzen@nutrolin.fi

Anna-Liisa Lundell
anna-liisa@nutrolin.fi